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Client Intake Form

Start every client relationship with the essentials: goals, scope, budget, and logistics in one structured intake.

11 fields
2 pages

Ready to use

Included Fields

Your name

Short Answer

Email address

Email

Phone number

Phone Number

Company / organization

Short Answer

Website or social profile

URL

How did you hear about us?

Multiple Choice

What do you need help with?

Long Answer

What does success look like?

Long Answer

What's your budget range?

Multiple Choice

When do you need this done?

Multiple Choice

Anything else we should know?

Long Answer

Form Structure

1

About You

6 fields
Your name
Email address
Phone number
Company / organization
Website or social profile
How did you hear about us?
2

The Project

5 fields
What do you need help with?
What does success look like?
What's your budget range?
When do you need this done?
Anything else we should know?

About this template

A client intake form that makes first calls productive: the project in the client's own words, a definition of success, budget range, and timeline, the four answers that decide whether and how to take the work.

The two questions that earn this form its keep are 'what does success look like' and the budget range. The first forces clarity that many clients haven't articulated yet, and misaligned success criteria are where client relationships go wrong. The second, asked as a range with a 'not sure' escape hatch, saves both sides from three emails of budget dance.

The two-page structure mirrors the intake conversation itself: who you are, then what you need. Everything arrives before the kickoff call, which means the call starts at the interesting part.

Tips for better results

  • 1Link the intake form from your 'work with us' page and email signature, and make it the single front door.
  • 2Read 'what does success look like' before every first call and open with it; clients notice.
  • 3Track the 'how did you hear about us' answers; it's your marketing attribution for free.
  • 4Use email notifications so inquiries get a same-day reply; responsiveness wins work.

Frequently asked questions

Will asking for budget scare clients away?

It filters more than it scares, and a range with a 'not sure yet' option keeps genuine prospects comfortable while still flagging the mismatched ones early.

Can I tailor this to my specific service?

Yes. Edit any question, or ask Formly's AI to adapt it ("make this an intake form for a wedding photography business") and it restructures the questions for you.

How do I keep track of inquiries?

Push each intake to your CRM or project tool via webhooks, get email notifications instantly, or export everything to CSV.

Who this template is for

  • Agencies and studios qualifying inbound projects
  • Freelancers and consultants replacing discovery-call roulette
  • Law, accounting, and professional-services firms
  • Anyone who bills for scoped work

Not an exact fit? Use this template as a starting point and edit anything, or describe what you need and let Formly's AI adapt it for you.

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