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Demo Request Form

Qualify demo requests with company size, use case, and timeline, so sales walks in prepared.

7 fields
1 page

Ready to use

Included Fields

Full name

Short Answer

Work email

Email

Company name

Short Answer

Company size

Dropdown

Your role

Short Answer

What are you hoping to solve?

Long Answer

When are you looking to get started?

Multiple Choice

Form Structure

1

Request a Demo

7 fields
Full name
Work email
Company name
Company size
Your role
What are you hoping to solve?
When are you looking to get started?

About this template

A demo request form that qualifies while it converts: company size, the problem to solve, and the buying timeline, so your sales team walks into every demo already knowing what to show and how urgent the deal is.

The difference between a demo form and a contact form is qualification. Company size routes the lead (self-serve vs. sales-led), the problem question tells the AE which features to demo, and the timeline question separates this-quarter pipeline from nurture. That's three routing decisions answered before anyone books a call.

Keep the required fields to what routing genuinely needs. Every extra required question costs conversions, and this template already errs on the lean side. Push submissions to your CRM via webhooks so speed-to-lead stays measured in minutes.

Tips for better results

  • 1Respond to 'ASAP' timeline leads within the hour. Speed-to-lead is the strongest conversion lever you have.
  • 2Read the 'what are you hoping to solve' answer aloud at the start of the demo; it makes the call instantly relevant.
  • 3Route by company size via webhook: small accounts to self-serve onboarding, large ones to an AE.
  • 4Embed the form on your pricing page too; that's where buying intent peaks.

Frequently asked questions

How many fields should a demo form have?

Five to seven, with only the routing-critical ones required. This template requires name, email, company, size, problem, and timeline: enough to qualify, short enough to convert.

How do submissions reach my CRM?

Connect a webhook to your CRM or automation tool and each request arrives as a lead in real time, with email notifications alerting the team simultaneously.

Should I require a work email?

For B2B, yes. It filters low-intent requests and identifies the company automatically. The placeholder in this template nudges it without hard enforcement.

Who this template is for

  • B2B SaaS teams running sales-assisted funnels
  • Agencies qualifying project inquiries
  • Sales teams that want context before the first call
  • Founders doing their own demos who need to prioritize

Not an exact fit? Use this template as a starting point and edit anything, or describe what you need and let Formly's AI adapt it for you.

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