Formly
Back to Templates
Surveys

Product Feedback Survey

Find out what users love, what frustrates them, and what to build next with a focused product feedback survey.

7 fields
2 pages

Ready to use

Included Fields

How often do you use the product?

Multiple Choice

How would you rate the product overall?

Rating

How disappointed would you be if you could no longer use the product?

Linear Scale

What do you use the product for most?

Long Answer

What's the most frustrating part of using it?

Long Answer

If you could change or add one thing, what would it be?

Long Answer

Email (optional, in case we want to dig deeper with you)

Email

Form Structure

1

Your Experience

3 fields
How often do you use the product?
How would you rate the product overall?
How disappointed would you be if you could no longer use the product?
2

The Details

4 fields
What do you use the product for most?
What's the most frustrating part of using it?
If you could change or add one thing, what would it be?
Email (optional, in case we want to dig deeper with you)

About this template

A product feedback survey tells you what users actually experience: what they use, what frustrates them, and what would make them stay. This template combines usage frequency, satisfaction, and the "very disappointed" product-market-fit question with open-ended follow-ups.

The structure follows a simple logic: first establish who the respondent is (how often they use the product), then how they feel (rating and the disappointment question popularized by the Sean Ellis product-market-fit test), then why (open text). That's enough to segment feedback from power users versus occasional ones. The same complaint means different things from each.

The two-page layout keeps the first screen fast, which protects your completion rate; respondents who make it to page two are invested enough to write real answers.

Tips for better results

  • 1Segment answers by usage frequency before reading them. Power-user frustrations and newcomer confusion need different fixes.
  • 2Aim the survey at users who hit a milestone (e.g., two weeks of use) rather than everyone; informed feedback beats volume.
  • 3Resist adding more rating scales; one rating plus open text yields more actionable feedback than five scales.
  • 4Ask 'what do you use it for' before 'what would you change'. Context first makes the requests interpretable.

Frequently asked questions

What is the 'very disappointed' question?

It's the product-market-fit benchmark question: if 40%+ of active users say they'd be 'very disappointed' to lose your product, you likely have product-market fit. It's a stronger signal of attachment than satisfaction ratings alone.

How many responses do I need?

For directional insight, 30–50 responses from real users is a useful start; patterns in open-text answers usually emerge well before statistical significance does.

Can I adapt this for a specific feature?

Yes. Edit the questions directly, or tell Formly's AI "focus this survey on our new dashboard feature" and it will rewrite the relevant questions for you.

Who this template is for

  • Product managers prioritizing a roadmap
  • Founders testing product-market fit
  • UX researchers gathering qualitative signal at scale
  • Beta programs collecting structured feedback before launch

Not an exact fit? Use this template as a starting point and edit anything, or describe what you need and let Formly's AI adapt it for you.

Create Form

Your First Form Is a Sentence Away

Describe what you need to collect. Formly builds the form, you hit publish, and the responses start flowing in.

One simple plan. Cancel anytime.