Collect customer testimonials with permission to publish, with questions designed to produce quotable answers.
Ready to use
Your name
Short Answer
Role and company
Short Answer
Email address
What problem were you facing before you found us?
Long Answer
What changed after you started using us? Be specific if you can.
Long Answer
What would you say to someone considering us?
Long Answer
How would you rate us overall?
Rating
May we publish your testimonial with your name and company?
Multiple Choice
A testimonial collection form whose questions do the copywriting for you: before-state, after-state, and a message to prospective customers, the classic problem–result–recommendation arc that makes testimonials persuasive instead of polite.
"Great product, highly recommend" is a rating, not a testimonial. The three-question arc in this template mirrors how effective case studies are written: the problem makes the story relatable, the specific result makes it credible, and the direct recommendation gives you the pull-quote. Customers who answer all three have effectively drafted your marketing copy.
The tiered permission question matters more than it looks: explicit, granular consent lets you publish confidently, and the 'first name only' option recovers testimonials you'd otherwise lose from privacy-conscious customers.
Send it personally at a high-satisfaction moment with a one-line ask, and say how it'll be used. Response rates on personal asks after success moments are dramatically higher than batch emails.
This template collects written testimonials; you can add a file-upload field for videos or a link field for Loom recordings.
You need the customer's consent to publish their words and identity, which is exactly what the required permission question records, with tiers for how much identity they're comfortable sharing.
Not an exact fit? Use this template as a starting point and edit anything, or describe what you need and let Formly's AI adapt it for you.
