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Website Feedback Survey

Learn why visitors came to your website, whether they found what they needed, and what got in their way.

5 fields
1 page

Ready to use

Included Fields

What brought you to our website today?

Multiple Choice

Did you find what you were looking for?

Multiple Choice

How easy is the website to use?

Linear Scale

What was missing, confusing, or frustrating?

Long Answer

What almost stopped you from finding what you needed?

Long Answer

Form Structure

1

Website Feedback

5 fields
What brought you to our website today?
Did you find what you were looking for?
How easy is the website to use?
What was missing, confusing, or frustrating?
What almost stopped you from finding what you needed?

About this template

A website feedback survey answers the question analytics can't: why people came and whether they got what they needed. This template covers visit intent, task success, ease of use, and the friction that got in the way.

Analytics shows what visitors did; this survey shows what they were trying to do. The combination of "what brought you here" and "did you find it" produces a task-completion rate per intent, the single most actionable website UX metric. A pricing-seeker who left empty-handed is a very different problem from a support-seeker who did.

Run it as an embedded form or popup on high-traffic pages (Formly supports both), or link it from your footer. Keep it running continuously rather than as a one-off; website friction changes every time you ship.

Tips for better results

  • 1Trigger the popup version on exit intent or after 30+ seconds. Asking instantly annoys people who haven't seen anything yet.
  • 2The 'No' answers to 'did you find it' are your to-do list; read them weekly.
  • 3Keep it anonymous; you'll get more honest friction reports without an email field.
  • 4Re-run the same survey after a redesign to measure whether task success actually improved.

Frequently asked questions

Should I use a popup or an embedded form?

Popups get more responses; embedded forms get more thoughtful ones. Formly supports both from the same form. A floating popup on key pages plus an embedded version on a feedback page works well.

How many questions is too many for a website survey?

For intercept-style surveys, 3–5 questions is the sweet spot. This template keeps only the first two required so even rushed visitors leave usable signal.

Can I see which page the feedback came from?

Yes. Use Formly's hidden fields to capture the page URL with each submission, so you can sort friction reports by page.

Who this template is for

  • Marketing teams optimizing conversion paths
  • UX designers hunting for navigation and content gaps
  • Content teams checking whether pages answer real questions
  • Anyone about to redesign a site who wants a before/after baseline

Not an exact fit? Use this template as a starting point and edit anything, or describe what you need and let Formly's AI adapt it for you.

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